PRINCIPAL S.M.A.R.TEddie Choong

With over 17 years of experience, Eddie has notable experience in the areas of financial advisory and project financing in the Southeast Asia region and globally.

He has extensive experience in feasibility studies, business development, financial modelling, financial analyses, mergers and acquisition (M&A) and project financing in multi- industries. He has worked for clients in Southeast Asia and internationally.

Eddie started his career in an education institution and subsequently worked in business development where he was in charge of assessing potential acquisition targets. Subsequently, he worked in 2 of the 4 largest business services firms globally (Deloitte and PricewaterhouseCoopers) and in a Malaysian investment bank.

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Through his experience in business development, consultancy and banking, he has helped clients perform numerous feasibility and bankability assessments for infrastructure and non-infrastructure projects. In many cases, he helped to provide inputs to improve the feasibility and bankability of those projects. For projects further down the development progress, he has helped to structure them into bankable projects and raised financing for them.

Eddie subsequently leveraged his skills and experience in assessing feasibility for various projects into assessing potential mergers and acquisition (M&A) targets. He has assessed potential targets in many sector, for example, retailing, food & beverage, manufacturing and logistics. He achieves this by analyzing the target’s business in the entire value chain of the industry. This allows the clients to appreciate the target’s business better and be able to identify potential future “disruptors”.

Eddie graduated in Australia with a Bachelor in Engineering (Mechanical) with First Class Honors, and subsequently completed his Master in Engineering from the National University of Singapore.

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GET IN TOUCHContact Eddie

“The secret of getting ahead is getting started.” – Mark Twain
Phone
03 8600 0072
Email
info@strat369.com.my

Past ProjectsEddie up close

Among his past projects and experience
  • Work experience

Greenfield highway (East Klang Valley Expressway) 

Project advisory, including financial modelling, toll rate requirements, financing structure and negotiations with the Government on the development of EKVE

Investment Assessment for Residential Property Development

Provided financial advisory services to the private equity arm of a government organization on a potential investment in a residential development in Kuala Lumpur.

Denmark PPP Highway

Financial advisor for the bid of a highway in Denmark under the PPP scheme

New Water Supply Schemes

Assessment on the financial viability for several water supply schemes throughout Malaysia, where raw water is sourced for alternative sites.

Norwegian E18 PPP Highway

Development of financial model for the operations of the E18 Highway which was developed under a PPP scheme.

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STRAT369 Consulting Sdn. Bhd.
OUR OFFICEWhere to find us?
STRAT369 Consulting Sdn Bhd
Block B-8-3 Setiawalk
Persiaran Wawasan, Pusat Bandar Puchong
47160 Puchong, Selangor
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Copyright by STRAT369 Consulting Sdn Bhd. All rights reserved.

Copyright by STRAT369. All rights reserved.