About Us
Leadership
Eddie Choong
Director & S.MA.RT Principal
Eddie’s expertise lies in assessing the feasibility and bankability of infrastructure projects, particularly those involving PPP/PFI frameworks and financial modeling.
Eddie’s academic credentials include a Bachelor in Engineering (Mechanical) with First Class Honors and a Master in Engineering from the National University of Singapore.
His professional journey began in the education sector, followed by a role in business development where he was responsible for evaluating potential acquisition targets. He then transitioned to two of the world’s largest business services firms, gaining invaluable experience before moving to a Malaysian investment bank.
Eddie is a key member of the S.MA.RT Principal network and serves as a Consultant and Director at STRAT369 Consulting Sdn. Bhd.
His extensive background in financial advisory has enabled him to assist numerous private sector clients in navigating complex financial landscapes and achieving their strategic objectives.
Eddie Quote
"Whenever you see a successful business, someone once made a courageous decision.” -Peter F. Drucker |
“Whenever you see a successful business, someone once made a courageous decision.” -Peter F. Drucker